Vahana is an ethical brand that provides a selection of care products and equipment for horses and riders. This brand is project to launch an e-commerce website that sells exclusively ethics-certified brands which are against animal cruelty and child labours, and also enviromentally safe. The logo is created with the style of ‘negative space’ logo design, that uses the alternative color in a graphic to make a dual imagery and representation of a product. This style gives way to incorporate multiple meanings that shows love and care relationships between the riders and their horses.
Scope of work: Logo design, concept development, corporate stationery and packaging design.
