For the Nike social media campaign (#BajakJKT), advertising agency BBH in Singapore assigned award-winning Indonesian photographer Muhammad Fadli to shoot the images to promote Nike running competition in Jakarta, 2013. Talents such as Olympic gold medal winner, Alyson Felix and Jakarta’s Running Rage community took part in the photoshoots. #BajakJKT
Scope of work: Producer of the photographer (arranging permits, location scout, logistics, transportation, etc)
In 2014, BBH once again called photographer Muhammad Fadli to work on Nike social media campaign, called Nike Running - Natural Wonders in Bali. The exclusive, invites only, running race includes photoshoots to help promote the following Nike running competition in Jakarta.
Scope of work: Producer of the photographer