In 2010, before the boom of e-commerce, two visionary founders of Cobra Group Indonesia wanted to create a home shopping network that is operating in two media, print catalogue and online shopping website. I was assigned to came up with the brand name and tagline, brand identity, corporate collaterals, catalogue and website design, member cards, etc.
Scope of works: brand name and tagline, brand identity and collaterals, marketing materials and website design.
