FirstStop is a network that offers a wide range of automotive services, such as high performance car care and a complete tyres specialist in Europe. It is a subsidiary of Bridgestone company.
The rebranding project of FirstStop in 2016, has a goal of moving the company to a more customer-centric model, necessitating a complete repositioning of the company. The project includes a comprehensive corporate identity book, that merges the branding manual, customer experience and store identity. We also created the corporate identity stationaries.
Scope of work: Brand positioning and design concept, brand guidelines usability tools, graphic design, stationery and communication materials design, and establishing templates for print advertisement.
