Design structure for the direct mail campaign for Sennheiser, for their TourGuide promotion. The campaign consists of three marketing tools; a printed leaflet, a personalised letter and an e-mail. This dynamic campaign is set up in two waves. Firstly, a double-folded A4 leaflet is mailed along with a personalised letter to highly qualified prospects, and secondly, an e-mail with a link to the promotion is sent to each selected contacts.
Scope of work: Content design, icons creation, web mail design and layout design for letter and leaflet.
